One of the hottest (and most lucrative) trends in membership sites today is Nano Continuity - low-cost, minimal-content membership sites. Why are so many people abandoning traditional membership sites and creating this type? Here are five reasons:
1. Easy to create and maintain
Because the content necessary to start and run a Nano Continuity membership site is minimal, you can usually create your site in less than a day. And if you can create the site in such a short period of time, maintaining it takes even less time! Usually, you can create a month's worth of content in just a few hours!
2. Inexpensive to create and maintain
While creating a full-blown membership site will run you at least a few hundred dollars, creating and maintaining a Nano Continuity site can be as inexpensive as registering a domain name and e-mail address! And even if you have to spring for web hosting (which you don't always have to), you can still run your site for just a few dollars per month!
3. Low monthly price means low barrier of resistance
One of the hardest parts of getting new members for our full-blown sites is getting them to take the first step and do the initial sign up. That's why we have to give away so much just to get them in. With a Nano Continuity membership site, that isn't a problem. The registration price is so low, the barrier of resistance is practically non-existent. AND, with such a low price, you don't have to give away everything else you have, either. That means, you can save it for later... and maybe even make money by actually selling it to them!
4. It also means increased retention rates
Members usually drop out of full-blown sites for two reasons... Either they aren't getting to the site enough to feel like they're getting their money's worth, or they can't get through all of the content on the site and feel like they aren't getting their money's worth. If you understand how Nano Continuity Membership Sites work, you can see how they naturally overcome both of these problems. The low cost and low content amounts make it easier for Members to get the most out of the site... or at least not worry as much if they aren't.
5. Can create multiple sites in the same niche
By keeping the monthly content low, you can create several Nano Continuity Membership Sites within the same niche. Each site simply delivers a different type of content. You can divide the content by topic (say, marketing content in one site, sales scripts in another) or media (videos on one site,.pdfs on another).
If Nano Continuity isn't part of your business yet, you could be missing out on a fantastic revenue stream!
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