If you want to have success with Internet marketing, one of the best business models is to focus on creating info products. This is the method the various gurus have focused on in order to have the success they've had. And it is common knowledge that the best way to succeed yourself, particularly when you don't have a clear path or blueprint set up already, is to follow in the footsteps, or "model", those who are in the position that you want and who have the level of success that you want to attain. As such, in this article I'm go over the important steps you need to take when creating your products so that you'll maximize your chances of success.
The first step to creating an information product is to find a niche market. A niche market is focused subject area that you will become the expert in order to market to a segment of the population who has interest in that area. There are many ways to find a good niche market to enter. Two of the easiest are to browse the ClickBank Marketplace, and to browse the "how to" type books on the best seller list of Amazon. For ClickBank, focus on products that have at least a 'gravity" score of 20, which is an indication of how many affiliate made sales for the given product with the last few weeks or month.
Now that you have your niche market, you'll want to start making your product. There are a number of ways to do this, including creating an eBook or perhaps an audio program. The quickest way to start is to create an audio program. Interview an expert, or you can interview yourself if you already have the knowledge. IF you don't have the knowledge in the area already, it will take longer to make the interview because you'll have to educate yourself first. If you just interview an expert, you can literally have the product complete in an hour or so. There isn't a quicker way to make a product. And the great thing is that you don't even have to create the content for the product, the expert is doing it for you by answering the interview questions. To find good interview questions, visit niche forums and take note of the type of questions they answer. These will be examples of questions that people in the market want answers to, so you should ask your expert some of those questions, in addition to more generic ones such as "How did you become interested in this area?"
Once you have your product ready, you'll want to build a website to sell your product on. This can be done using WordPress. Figuring out the technical aspects of setting up your product can take a while in the beginning, but once you learn it, it will only take minutes to set up again in the future.
Once you have our product website up, you'll need to write a sales letter. You can make copywriting as difficult or as easy as you want. I don't think you should get bogged down worrying about this in the beginning. Just get a sales letter up. Over time, you'll become better, but it won't happen overtime. This is probably the skill that takes the longest to master of all skills in Internet marketing. So to make things easier, just use a push button sales letter product like the one made by Marlon Sanders.
Next, you'll need traffic. Without traffic, your website won't sell anything. There are dozens of traffic techniques, article marketing is my favorite because it is easy to learn, it is free, and it continues to work for years at a time.
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